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Video Marketing Effectiveness

Here is why video is the most effective business tool today!

As a business

97% of marketers say video has helped increase user understanding of their product or service.

76% say it helped them increase sales.

47% say it helped them reduce support queries.

76% say it helped them increase traffic.

80% of marketers say video has increased dwell time on their website.


Why it matters...

Video has soared during the last 12 months, with a 17% leap in usage. This looks set to carry on into 2018 – around 2 out of 3 businesses not currently using video plan to start in 2018, and, almost unanimously, those who already use video plan to continue. The vast majority also plan to increase or maintain spending on video in the next twelve months.

As a consumer

95% of people have watched a video to learn more about a product or service.

81% of people have been convinced to buy a product or service by watching a brand’s video.

69% of people have been convinced to buy a piece of software or application by watching a video.


Why it matters...

Consumers continue to value video content highly as part of their buyer journey. While viewers most commonly use video as a starting point to build their knowledge about a product or service, it’s also interesting that video has also acted as a ‘tipping point’ for an overwhelming majority of consumers – a decisive factor that convinces them to buy or download a product or piece of software.

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Address : #2 30 38th Avenue SW
Calgary, Alberta